Sustainability Improves Most Valuable Global Brand Rankings

Interbrand's new list of the 100 Best Global Brands was recently published, with Coca-Cola, IBM, and Microsoft still in the top 3 positions. New to the list this year was H&M, FedEx, and Visa, while Google jumped all the way to the 10th position, up from 20th last year. Also new to the list: The notion that a company's sustainable business practices has an affect on how strong or weak a brand is deemed.